Beijing Auto Senova D70 is Almost a Real Saab
Published on February 24, two thousand sixteen by Tycho de Feijter
A wondrous white Beijing Auto Senova D70 sedan, Spotted in China at a Beijing Auto dealer in west Beijing by Reader Andreas, thank you for the photos! The Senova D70 has been fitted with a fresh grille with a Saab-like airplane bar in the middle, the Saab name in gold, and a Saab badge on the bonnet.
While this is bad, it is not downright wrong. The Beijing Auto Senova B70 is based on the very first generation Saab 9-5. Beijing Auto bought the rights to the Saab 9-3 and Saab 9-5 from GM in 2009. The deal included the Saab-developed Two.0 turbo and Two.Three turbo four-cylinder petrol engines.
However, Beijing Auto has no right to use the Saab name. They normally don`t do that on their cars, but they do make use of the Saab name for their marketing, as I found out when I visited a Beijing Auto dealer last year. This too is illegal, but it seems nobody in Sweden cares.
And there is a little bit more: the Chinese name of Senova is Shenbao (绅宝), which was the name Saab used in China until 2009. After two thousand nine Saab all of a sudden switched is Chinese name to ‘Sabao’ (萨博). The timing of the sale and the name switch cannot be a coincidence, so it seems likely the ‘Chinese Saab name` was a part of the deal inbetween Beijing Auto and General Motors.
The rights to the ‘Swedish Saab name` have always been with the Saab Group, and they remain there until today.
Another D70 with a standard grille. The D70 is available with a 177hp 1.8 turbo, a Saab a 204hp Two.0 turbo, and a Saab 250hp Two.Three turbo. All engines are mated to a five-speed automatic transmission. Price starts at 139.800 yuan and finishes at 215.800 yuan, and Beijing Auto is presently working on a fresh top-end variant.
Saab badges on the wheels.
Saab badges on the back, in gold of course!
A ninety five Aero this is.
The entire set can be bought at Taobao for five hundred sixty yuan or eighty six USD, and we wouldn`t be astonished at all if the Senova dealer is selling and installing the sets as an ‘extra service`. And if you don`t want your Senova to be a Saab, because who knows what a Saab is, then you can also…
Let`s just call is a Senova Saab D70 95. Everybody glad.
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Three comments
[…] News China hat jetzt einen Senova D70 fotografiert, der mit Saab Logo und Schriftzügen zum Fake Saab mutiert. Es gibt in China Umrüstkits für rund […]
[…] Detta är alltså en Senova som låter arvet från Saab lysa igenom med ett emblem på motorhuven, ett guldfärgat Saabemblem i grillen och fler guldfärgade emblem på bakluckan. Det står ”Saab 9-5 Turbo4 XWD” på bilderna som publiceras av Car News China. […]
The black one does look like a Mercedes Benz! I love it!
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