BMW Group Launches Car Sharing Service “ReachNow” in Seattle.
Seattle, Wash. – April 8, 2016… Following a successful pilot program, BMW Group today announced the launch of ReachNow, a free-floating premium car sharing service, at a press conference held in conjunction with the city of Seattle. In addition to debuting the ReachNow car sharing service in Seattle, BMW Group Member of the Board Peter Schwarzenbauer also announced the establishment of ReachNow’s North American headquarters in the city and its plans to expand the service to three extra cities in two thousand sixteen – with the intention of servicing ten North American cities. ReachNow is another example of the BMW Group’s continuing commitment to the development and expansion of sustainable urban mobility solutions.
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ReachNow will be Headquartered in Seattle with Plans to Expand to ten Cities Across North America.
Seattle, Wash. – April 8, 2016… Following a successful pilot program, BMW Group today announced the launch of ReachNow, a free-floating premium car sharing service, at a press conference held in conjunction with the city of Seattle. In addition to debuting the ReachNow car sharing service in Seattle, BMW Group Member of the Board Peter Schwarzenbauer also announced the establishment of ReachNow’s North American headquarters in the city and its plans to expand the service to three extra cities in two thousand sixteen – with the intention of servicing ten North American cities. ReachNow is another example of the BMW Group’s continuing commitment to the development and expansion of sustainable urban mobility solutions.
ReachNow is designed to provide drivers with an practice that is as convenient as possessing a car. The user practice is premium, with prompt registration and an almost instant approval process – in two minutes or less – a very first for any car sharing service. The initial fleet of three hundred seventy vehicles, including the BMW i3, the BMW three Series and the MINI Cooper, will be located on the streets of Seattle for instant use. The service will expand to include Seattle-Tacoma International Airport in the next quarter.
Peter Schwarzenbauer, member of the Board of Management of BMW AG and responsible for MINI, BMW Motorrad, Rolls-Royce, After Sales and Mobility Services, said at the ReachNow launch in Seattle: “We are presently witnessing an enormously arousing period in the development of the automotive industry. Our customers rightly expect uncomplicated and quick solutions to their individual mobility needs, especially in metropolitan regions. This is why we are supplementing our classic business model with extra services that make life on the road lighter for people in big cities. I am pleased that with the establishment of the ReachNow brand, we are able to suggest our customers in Seattle “ on-demand mobility” – mobility when it’s needed, from one single source. With this service, we are building up on Drive Now, our utterly successful European business model, and bringing it up to a fresh level in the U.S. Seattle is an innovative, internationally-oriented city which makes it the ideal location to launch these services.”
ReachNow selected Seattle as the pilot market for its interest in welcoming greener mobility services that make life lighter for its residents. Additionally, Seattle was recently ranked the third most electrical vehicle-friendly city in the U.S. by ChargePoint, the largest electrical vehicle charging network.
“Seattle residents are requiring more transportation options, and car sharing is a convenient way to avoid the expense of wielding your own vehicle,” said Mayor Ed Murray. “BMW’s car sharing service also complements our strategy to promote the use of electrical vehicles across the city. As we grow our transit networks, we look forward to expanding car sharing as another fine option to get around Seattle.”
After downloading and registering on the ReachNow app, available in the App Store and on Google Play , members can locate and book the closest available car in the ReachNow app or find a ReachNow car on the street. Members can then comeback the car to any legal parking space on the street, including for free at meters and within residential permit zones in the Home Area.
Via 2016, ReachNow will suggest enhanced mobility services, available in the U.S. for the very first time, including:
- Delivery service for car sharing vehicles.
Within the 2nd quarter of 2016, ReachNow vehicles will be available at the Seattle-Tacoma International Airport.
- Car sharing for residential and corporate groups.
ReachNow will suggest an unparalleled level of convenience for companies and groups as well with the option for advance, sensational onsite access to a total fleet of premium vehicles for employees or at residential complexes that can remain onsite.
- Renting your own vehicle via ReachNow.
- Chauffeur service – book a car with a driver.
ReachNow will suggest an option to book a car with a chauffeur for those not wishing to get behind the steering wheel.
ReachNow is another example of the growing importance of mobility services within the BMW Group and the company’s Strategy Number ONE NEXT, which is aimed at shaping the future of individual premium mobility through an innovative and diverse range of products, including car sharing.
RideCell as a system playmate of ReachNow.